Design goals
Through analysis of stakeholder and customer feedback data, the Product Owner and I identified that the Analytics Dashboard was failing to deliver essential data that was crucial to our users. This was a huge problem to the business, because Komodo as a company is striving to become a leading provider of student wellbeing analytics. The goal of this project was to improve the user experience, enhance our clients understanding of their school’s wellbeing, and increase the use of the Analytics Dashboard.
Target User
School teaching staff
30 to 65 years old
Senior leadership
Housemasters
School psychologists
Design Criteria
Enhance data insights
Ease of use – All important data should be easily accessible and easy to understand
Increase usage of Analytics Dashboard
Approach
To get a better understanding of how to approach the redesign, I conducted usability tests, user interviews, and used data from Hotjar. Over a 2 week research sprint I conducted:
Data analytics
5 in-depth interviews
3 usability tests
Data from Hotjar showed these key insights below
Synthesising the research
A substantial volume of research data was gathered from user interviews, usability tests, and internal inputs from company stakeholders. The sales team, in-house psychologists, developers, and customer success lead all had their own insights and vision of what the Analytics Dashboard should be. For a long time they had a lot of data gathered from engaging with clients throughout the year.
I led an affinity diagram workshop to organise all the research data, to give everyone an equal voice, and help us align on business objectives and design solutions.
Key findings
The discovery uncovered three key insights that would become the foundations to ideating the redesign:
There was a need for deeper data insights without being too complex to understand. The dashboard should be flexible and easy to use, while providing a deeper level of information that empowers our users, and give them confidence in their analysis of the data.
Contextual data, particularly engagement data, emerged as a crucial component for our clients. They wanted to understand how the data was gathered and formed. This is because it helps them make informed decisions and optimise their school’s wellbeing strategies.
Our users wanted a convenient way to share their findings in a convenient format within their organisation, so they could bring it into discussion with their colleagues to highlight any key issues, and form wellbeing strategies.
To guide the solution ideations with a user-centric approach, I created Strategyzer's Value Proposition Canvas. Empathising with our users, I translated the key findings into JTBD.
Jobs to be done
"As a senior leader I want to see the state of my school’s wellbeing through the Analytics Dashboard. I want to be able to understand the reasons why the school’s wellbeing is doing good or bad, and what is contributing to the trend. I also want to be able to interpret metrics, key indicators and data easily and clearly so I am confident in analysis.
I also want to be able to share key findings within my school, so we can strategise and make data-driven decisions to improve the school’s wellbeing.”
Brainstorming features and design solutions
I led an ideation workshop with the product team with the focus of answering 3 key questions:
How do we provide deeper insights without making the dashboard more complex?
In what way could the redesign provide our users with more context and flexibility over their data?
How do we give our users a story behind their data?
With the use of sticky notes on a Miro board I brain stormed many different solution and feature ideas as to how I could create a redesign with the desired outcome. These were then refined into key solutions that would be the basis of the redesigns.
Different data journeys
I then mapped out the main journeys the users would go through to accomplish their goals to learn about their wellbeing, check-in and survey data.
Design solutions
The design solutions focused on providing users with a journey of their data through the use of progressive disclosure and providing breakdowns. This gave our clients control and a story behind their data. They would be able to highlight important wellbeing trends, and have a more comprehensive understanding of their school wellbeing. The designs were tested and refined through user testing with prototypes.
Improvements in the redesign
The redesigns focused on enhancing the layout and providing our clients with the right level of data through different disclosure stages. This empowered our users to recognise pertinent information quickly and then dive deeper into the data if they needed to. To achieve the effect of a data journey, users had access to a breakdown section that provided context to the data they were looking at. Some of these improvements in the redesign can be seen below.
Measuring success
The release of the redesigns had very positive responses from our users. We had a lot positive feedback, saw an increase in time spent on the Analytics Dashboard (the users had more reasons to stick around), and users were discovering new insights from their data. The success of the redesign were measured with:
Usability testing: Allowed me to observe how users interacted with the redesign. I was able to gather valuable insight into our users' overall satisfaction, identify any usability issues, validate design decisions, and ensure the new Analytics Dashboard was meeting the expectations of our users.
Data analytics: Hotjar played a crucial role in understanding the quantitative aspects of user engagement, by analysing metrics such as bounce rate, page views, time spent on page, and conversion rates.
Stakeholder feedback: Vital in assessing the alignment of our product with business objectives. By actively seeking feedback from stakeholders I was able to gain insight to whether their KPIs and business objectives were being met through the redesign.
